Can Car Manufacturers Woo Young Buyers Through Facebook?
Even if Facebook has data for targeting ads at specific user segments, previous efforts at using Facebook to target the social media generation have been dubious at best. Ultimately, consumer habits are shifting and in many cases, younger people prefer the sharing economy to the cost of ownership.
Facebook is working hard to ramp up its ad business these days. The ads used to be relegated to the sidebar; now they’re native and in the newsfeed. While it was once hard to measure the effectiveness of a Facebook campaign, the social networking giant recently made a pivot toward offering objective based ads.
It doesn’t stop there. Facebook is also wooing car makers, with its ability to target consumers using data provided by users as well as that from a newly minted partnership with Datalogix.
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