Campaign Targets 18- to 34-Year-Old Litterbugs
Keep America Beautiful and its firm Hill & Knowlton have launched a new campaign “Littering is Wrong Too” that moves away from the iconic crying Native American PSA and adds Facebook and Twitter components to encourage 18- to 34-year-olds not to be such litterbugging jerks.
Online, visitors talk about what’s wrong, always with the reminder that “littering is wrong too.” Offline, the message will be posted on billboards, t-shirts, and other materials that will drive traffic to the online sites.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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