Campaign Asks You to Put Aside Your Smart Phone for One Meal

Thanksgiving is only a week away and to celebrate the holiday, Eric Yaverbaum, founder of Ericho Communications, and Mark DiMassimo, CEO of DiMassimo Goldstein (DIGO), have created the “Turkeytizing” campaign to ask people to go sans tech device on Thanksgiving.

The campaign consists of e-cards on the Offlining website with the theme to “Give thanks, not thx,” and ads (created by DIGO) appearing on 11,000 turkeys that the campaign is giving away to people who pledge online to give their devices a rest on turkey day.

Brought to you by the duo who created the “Tappening”

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