BuzzFeed Raised $25,000 for Committee to Protect Journalists With ‘Garbage’ Merchandise

Flash sale lasted less than 12 hours

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Donald Trump has yet again succeeded in supporting journalists despite every effort not to.

Toward the end of his press conference Wednesday morning, Trump referred to BuzzFeed as a "failing pile of garbage." This came after BuzzFeed published the entire set of salacious documents that other media companies had declined to publish for months. (Earlier on Tuesday night, CNN wrote about the documents without showing them to the public, stressing their importance. BuzzFeed followed by publishing the full, unverified report.)

Then on Wednesday afternoon, BuzzFeed quickly launched a limited-time collection in its merchandise shop: Our Failing Pile Of Garbage. The sale ran through midnight, and offered bumper stickers, a T-shirt and even a small garbage can.

As the site promised, proceeds of the "garbage" sales will be donated to the Committee to Protect Journalists, a nonprofit organization that also recently received a shout-out from Meryl Streep during her Golden Globes acceptance speech last weekend.

A BuzzFeed spokesperson confirmed that the company raised $25,000 for the CPJ. 

"We appreciate BuzzFeed's continued generosity and support in our mission, which is to promote press freedom worldwide by defending the rights of all journalists to work without fear of reprisal," said the CPJ.

BuzzFeed's quick response to Trump's jab was largely led by Ben Kaufman and his Product Lab team. Kaufman joined BuzzFeed last year and has been the force behind other ecommerce products, like his line of Homesick candles and the shop for people who like to swear.

Trump previously helped journalists by giving Vanity Fair it's largest day of subscription sales ever after attacking its editor, Graydon Carter, on Twitter.

@samimain Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.