While BuzzFeed may be considered the millennial-focused site that started it all, the publication, like the demographic itself, was not into the term. The entry for millennial in the style guide BuzzFeed published in Feb 2014 came with the following guidance:
millennials (avoid using this term when possible; otherwise, generally use twentysomethings, twenty- and thirtysomethings, or teens and young adults, depending on context)
Copy chief Emmy Favilla and deputy copy chief Megan Paolone have now relented, updating the style guide to allow use of the word.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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