BuzzFeed CMO Frank Cooper Is Leaving the Digital Media Giant

He's been seen as key to its ad business

Industry veteran Frank Cooper is leaving BuzzFeed, where he has been CMO for the past 17 months.

In marketing circles, Cooper has been seen as a key conduit between the digital publisher and advertisers because of his brand experience. He quit his post as PepsiCo's chief marketer in June 2015 to join BuzzFeed. He also ran AOL's marketing in the early 2000s, and according to his LinkedIn profile, he was an exec at Def Jam Recordings from 1993 to 1996.

At BuzzFeed, Cooper courted marketers with ad products designed to offer a large audience via its vast social media reach. His team's efforts recently have centered on video.

The Wall Street Journal first reported the move, and a BuzzFeed spokesperson confirmed the story with Adweek shortly thereafter. 

Word of his departure comes just hours after senior political writer McKay Coppins announced he's leaving BuzzFeed for The Atlantic. It also comes a week after NBCUniversal doubled down on last year's $200 million investment in BuzzFeed, finalizing a deal for another $200 million stake in the online behemoth.

UPDATE: On Dec. 5, The Wall Street Journal reported that Cooper took a job as CMO of Black Rock, a huge money management company.