BuzzFeed Australia Launches

SimonCrerarPicWhen BuzzFeed first formalized its plans to expand past the UK and into the glorious Down Under, EIC Ben Smith suggested that “Australia — with its humor and beauty and sense of the absurd and love of the social web — is basically BuzzFeed Nation already.” Probably true; and now that January 31 has rolled around over the distant international horizon, we can all start determining if Smith was correct with his optimistic assessment.

At the helm of BuzzFeed Australia is Simon Crerar (pictured), formerly visual story director for News Corp Australia.

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