Buyers for AllRecipes.com Might Get Sweet Deal
In late October, Reader’s Digest Association (RDA) sold Every Day with Rachael Ray to Meredith, and within a week, announced that it was putting AllRecipes.com on the block.
At the time, Robert Guth, RDA’s CEO, said the company decided to sell the popular site as a “commitment to enhancing shareholder value and sharpening our strategic and financial focus on our core master brands.” However, rumors are that potential buyers for AllRecipes are eyeing the site for a lot less than most thought.
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