Butterfly Effect: Lightning in Dublin Ireland Brings Down Amazon Servers Knocking Out Layar AR Service

Layar was the app (first available for Android) that brought the concept of its version of Augmented Reality (AR) to the general public. It present textual and graphical information related to the world around you laid over a camera view of the world. Layar provides numerous layers of overlay information for their app produced by the company itself as well as third party developers. These layers of content include information about places to eat, who is tweeting around you and informaton from Wikipedia.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in