But the issue about Hollywood sold well!

VF circ down

vfcvr.jpgSomehow we missed this yesterday:

Newsstand sales are generally viewed as a measure of a mag’s heat, as well as a sign of whether an editor is bringing in new readers.

Vanity Fair’s average newsstand sale tumbled a steep 22.5% from an especially strong series of issues a year earlier. The mag’s total circ fell 5.4%, to 1.1 million.

Anyone want to tell us which issues did the worst? Or should we speculate? fishbowlNY@mediabistro.com