BusinessWire Enhances Release Tracking Abilities
BusinessWire has added some much needed new features to its NewsTrak Access reporting dashboard, which provides users with data on press release pickup and distribution. The new features include:
Search Terms: The report has added search terms used to find the press release. This information can be incorporated into future news releases to improve search optimization.
Referral Links: Identifies web pages from which users clicked through to releases on the Business Wire site from other sites.
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