Businessweek Offers 12 Free Issues to Deadbeat Millennials
Bloomberg Businessweek is taking a creative approach to nabbing new readers: It’s calling them out for being deadbeats. The magazine has launched a minisite BBWgetsyouahead.com to get people interested. BBW jokes aside, the site offers digital gift cards — good for 12 free issues of Businessweek — that people can send to Millennials who are underemployed or unemployed and still living with the moms and pops.
There are 42 different gift cards, each with a humorous tagline like “Even Snooki has a job.”
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