BusinessWeek Editor: High-Res Images Are a “No-Brainer”

If you’re in tech PR (or even if you’re not), you may know Sam Whitmore, founder of Sam Whitmore’s Media Survey, which “analyzes tech editorial for tech media pros by paid annual subscription.”

Sam recently spoke with BusinessWeek deputy creative director David Sleight about multimedia content, specifically slide shows, and how PR pros can best work with the media in this area. Sam was kind enough to lend this quote from his report to PRNewser.

“If there’s anything I can recommend for PR, it’s to put up a section on your web site with high-res photos of products and executives so we can go up and grab them on deadline. It’s a no-brainer. Make them available under Creative Commons. No one’s in a better position to take a photo of your products than you are,” stated BusinessWeek ‘s Sleight.

So there you have it folks. Get those images up, now!