Business Wire Adds Nuvi Social Media Monitoring Reports
Companies that use Business Wire to release information to the media can now track how their content performed on Facebook and other social media platforms with the media-distribution company’s addition of Social Media Monitoring Reports from social analytics platform Nuvi.
Companies that use Business Wire to release information to the media can now track how their content performed on Facebook and other social media platforms with the media-distribution company’s addition of Social Media Monitoring Reports from social analytics platform Nuvi.
Business Wire members can track social media response in categories including volume, sentiment, influencers, location, and virality, on social networks including Facebook, Twitter, YouTube, Google Plus, Delicious, Reddit, Vimeo, and Flickr.
The Social Snapshot report monitors social media conversations and influencer activity, focusing on volume of mentions, reach, spread (how often mentions are shared), viral coefficient (the relationship between the two previously mentioned metrics), and information on key influencers.
And the Social Landscape report provides in-depth information on conversations about Business Wire clients’ press releases, including how, when, and where they are taking place, as well as positive and negative sentiment over time, maps displaying where conversation is most concentrated, and a “word...
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