Facebook Begins Rollout Of Business Manager
In mid-March, Facebook confirmed that it was developing a single interface to allow large advertisers, enterprises, and agencies to manage multiple campaigns and pages, Business Manager. The social network announced Monday in a post on its Facebook for Business page that it was expanding the availability of Business Manager, adding that it is currently available to a “limited number” of advertisers in the U.S., and that it will roll out internationally “within a few weeks.”
In mid-March, Facebook confirmed that it was developing a single interface to allow large advertisers, enterprises, and agencies to manage multiple campaigns and pages, Business Manager. The social network announced Monday in a post on its Facebook for Business page that it was expanding the availability of Business Manager, adding that it is currently available to a “limited number” of advertisers in the U.S., and that it will roll out internationally “within a few weeks.”
Business Manager may cut into the businesses of third-party Facebook advertising companies, and even Preferred Marketing Developers, as many of the tasks performed by those third parties will now be available in a single dashboard and simplified.
TechCrunch reported in March when Business Manager was initially revealed that users’ professional and personal Facebook data are completely separated, and permissions and payment access can easily be established for team members, adding that advertisers’ existing campaigns or scheduled posts will not be affected...
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