Busch Entertainment Launches Campaign Connecting Facebook, Website, iPhone
Earlier this month, Busch Entertainment announced a cross-platform social media campaign intended to create greater awareness of Busch Entertainment’s many theme parks, including SeaWorld and Busch Gardens. The campaign, called The Worlds of Discovery Photo Adventure, challenges people to see if they can find five differences between a series of two almost-identical photos featuring SeaWorld and Bush Gardens sights. Users can play the game via a Facebook application, the Facebook Connect enabled site MyPhotoAdventure.com, and soon, the iPhone.
In Busch’s Facebook application, after each game is over, the app shows you a 10 second or so video that promotes theme park attractions before asking you if you want to publish your score to your Facebook profile.
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