STUDY: Digital, TV Ads Drive Viewers To Brands’ Facebook Pages
Digital ads and television ads are the most effective in driving viewers to interact with brands’ presences on Facebook and other social networks, according to the results of a recent survey of 2,577 U.S. online adults aged 18 or older by Burst Media.
Digital ads and television ads are the most effective in driving viewers to interact with brands’ presences on Facebook and other social networks, according to the results of a recent survey of 2,577 U.S. online adults aged 18 or older by Burst Media.
The study also found that:
- 67.6 percent of respondents aged 18 through 34, including 73.9 percent of women in that age range, said digital ads with prompts to Facebook pages and other social network destinations were effective at prompting them to take action.
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