Burson Proves its Digital Chops with Two Forms of Proof

Megafirm Burson-Marsteller is creating a separate, two-piece agency to approach digital influence two ways, “the creative execution of communications based on research and data to drive superior results for clients” and through “digital reputation management, online experience design, social Media, community development and mobile marketing” according to the press release issued this week by Burson spokesman Paul Cordasco. The former description belongs to Proof Integrated Communications (or Proof IC), the latter to Proof Digital Media.