Burson-Marsteller Will Help Handle the Texas Ebola Crisis
We would have left this bit of news for today’s “Spin the AOR” post, but it’s a big one: a New York Times article shared by our friends at Everything PR revealed that Texas Health Presbyterian Hospital has hired Burson-Marsteller to improve its admittedly poor response to the Ebola crisis.
Note the line near the bottom of the article: “On Friday, the hospital hired Burson-Marsteller, the global public relations firm, to help tell its side.”
While the health org has repeatedly admitted that mistakes were made on both the operational and messaging fronts, news that a second worker has been diagnosed with the condition ensures that the story will only continue to grow.
For reference, the org’s handle has been tweeting links to related resources.
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