Burger King Rebranding Stunt Succeeds Without Fooling Anyone

It’s only Wednesday and Burger King already won the prize for “most obvious marketing stunt of the week” with its supposed transformation into “Fries King.”

Twitter’s response can be summed up in a single word: TROLL! Hold on though, because it’s a little more complicated than that.

We’ve discussed the crowdsourced brilliance of the “fry burger” and the less obvious choice to spin healthy with the turkey variety.

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