Meet the Social Marketing Startup Behind eBay, Marc Jacobs, 20th Century Fox
Many forms of media are passive. People watch television; they read newspapers; but on social media sites, they talk. That’s why marketers can’t just broadcast a message to reach their audiences on the social Web – they need to get in on the conversation.
Recently, brands like eBay, Marc Jacobs, and 20th Century Fox have turned to a social media experience platform called BumeBox to get their customers talking about them on Twitter. Here, BumeBox CEO (and former Zappos employee) Jon Fahrner explains how to host a branded social media event.
Fahrner’s last
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