Facebook Replaces ‘Build Audience’ Button on Pages with ‘Advertise Business’

Facebook tweaked one of the buttons on its pages, replacing its “Build Audience” button with an “Advertise Business” button.

AdvertiseBusiness650Facebook tweaked one of the buttons on its pages, replacing its “Build Audience” button with an “Advertise Business” button.

Clicking on the Advertise Business button brings up a pull-down menu with the following options for page administrators:

Reader Adomas Baltagalvis alerted AllFacebook.com about the change, saying that clicking on any of the first three options brings up pop-up windows for page admins to complete those respective tasks, while manage ads brings up Ads Manager and advanced ads brings up the ads create tool.

Baltagalvis also pointed out that the options to invite friends and import contacts have been moved from under the former build audience button to being accessible when page admins click on the three dots next to the message button on their cover images.

Page admins: What do you think of the changes?