Facebook page administrators: If the figures for Reactions, shares and comments on your pages seemed a bit off between Oct. 4 and 14, here’s why.
The social network announced in a Facebook for Business post that a bug affected Page Insights during that time period, and that bug has since been corrected:
We wanted to let page owners know of a bug that affected all pages from Oct. 4 through 14 that has now been fixed. During this period, the bug prevented us from reporting on organic engagement counts—Reactions, shares, comments—in Page Insights.
As a result, while people continued to engage with pages and posts during this time, page owners may have noticed lower-than-usual page and post engagement counts when reviewing their Page Insights for this time period. This also affected all post engagement-related metrics in the Pages Insights APIs (application-programming interfaces).
This bug did not affect the count of Reactions featured on posts that were promoted/paid, nor did it affect how ads were delivered or billed. The impact of this bug was limited to the Reaction counts reported in Page Insights specifically—page owners for this period could still see the right counts on specific posts.
We apologize for the inconvenience this may have caused. We now understand the root cause of the bug and can help prevent this issue from happening in the future.
Page administrators: Did you notice anything suspicious in the numbers for your pages during that time period?
Image courtesy of Shutterstock.