Buffer Takes On HootSuite With New Custom Scheduling Feature

Buffer, the popular social media optimising app that lets you easily share content on Twitter (and other social platforms) throughout the day, continues to roll out new updates at an impressive pace. This year we’ve already had native retweeting, Echofon functionality and Buffer business plans, and today the company unveils its latest feature: custom scheduling.

Previously, scheduling on Buffer was automatically spaced out over the day. Now, users can set a specific date and time for when their updates go live.

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