Buffalo Wild Wings is not a Super Bowl advertiser but has a clever plan to chime in on social chatter during the game.
Last week, the brand started asking its Twitter followers to tweet about the NFL playoff games with the hashtag #BWWPostGame for the chance to be featured in a series of social videos that are posted to YouTube, Facebook and Twitter. Agency Periscope is using social listening tools to pick up on football-related chatter during games that becomes fodder for a series called the Buffalo Wild Wings Post Game Reports.
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