Bud’s Puppies Were Truly Unstoppable Last Week

Brand’s seeding strategy drove the most pre-Super Bowl views

Last week, you guessed it, Super Bowl ads took slots one through 10 on the VideoWatch/VidIQ YouTube brand chart. And nobody came close to Budweisers puppy ad, which generated 32 million views.

Hyundai, Volkswagen and SodaStream each topped 8 million views—terrific showings any other week. But Bud’s spot is a true YouTube juggernaut.

Check out the full ranking here:

NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.