Bud Dominating Pre-Super Bowl Engagement

But Axe's 'Peace' pops on Facebook, per Tubular

When it comes to the pre-Super Engagement Bowl, the game is already over, and Budweiser won by two touchdowns. Though Axe played admirably.

At least, that's according to data compiled by the YouTube analytics firm Tubular Labs. As of Friday afternoon, Budweiser's already acclaimed Puppy Love spot had generated close to 150,000 '"engagements'—i.e. YouTube comments, Facebook shares or tweets. That's on top of a whopping 17 million YouTube views and counting.

In second place, per Tubular: Kia's Matrix-inspired spot. Despite

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