BTS Invades Messenger From Facebook, Instagram via TinyTAN

A new custom chat experience debuted prior to the release of the new album from the K-pop superstars

TinyTAN is a group of characters based on the seven members of BTS and their distinct personalities Messenger From Facebook/Instagram/TinyTAN

K-pop superstars BTS are set to release new album BE Nov. 20, and Messenger From Facebook, Instagram and TinyTAN teamed up on a custom chat experience for fans worldwide.

The experience can be activated starting Wednesday on Messenger and Instagram Direct if the latter has been updated to the new messaging experience.

Users of both platforms can activate the theme by accessing chat settings, tapping “Theme” and selecting TinyTAN, after which they can:

  • Share emojis and anticipated songs from BE, as well as customize their message reaction, in TinyTAN-themed chat rooms.
  • Set up a Room on Messenger or Instagram to explore the bedroom and cafe from the “Magic Door” episode of TinyTAN via immersive, 360-degree augmented reality backgrounds that move with the users.
  • Download a special TinyTAN sticker pack for Messenger.

Messenger From Facebook/Instagram/TinyTAN

Messenger From Facebook/Instagram/TinyTAN

Messenger From Facebook/Instagram/TinyTAN

Messenger From Facebook/Instagram/TinyTAN

TinyTAN is a group of characters based on the seven members of BTS and their distinct personalities, “with its own narrative universe that takes the characters across the boundaries of reality and imagination through the ‘Magic Door,” Messenger said in a blog post.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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