Bryan Moffett Is Named COO of National Public Media

He had been GM.

Bryan Moffett, an 11-year NPR/NPM vet, has been promoted to chief operations officer for National Public Media, announced NPM president and CEO Gina Garrubbo.

National Public Media handles corporate sponsorships for NPR, PBS and their member stations, and in his new role there, Moffett will focus on strategies for maintaining, building on and acquiring new sponsorships.

“Bryan’s leadership has contributed greatly to NPM’s consistent and record-breaking corporate sponsorship revenue,” said Garrubbo in a statement. “From his strategic thinking to his operational skills, especially in the digital arena, Bryan continues to develop innovative ways for companies to support public media.”

Prior to his appointment, Moffett was general manager of National Public Media, where, during his tenure as GM (2014-16), he helped grow corporate sponsorships by 50 percent, including an eightfold increase in podcast revenue during that time period. It makes sense that Moffett would know his way around building podcast sales, considering he was there for the birth of NPR’s podcasts as a member of the launch team. He’s also part of the Interactive Advertising Bureau’s Podcast Working Group.

Moffett came to NPR in 2005 as a digital media marketing analyst before being named VP, digital strategy/ad operations, at NPM in 2006. Prior to that, he had been editorial director at the Radio Television Digital News Association.