Brut Slaps Old Spice In The Face With New Online Promotional Game

The success of the Old Spice 'Man Your Man Could Smell Like' campaign was bound to make other manly deodorant brands a little jealous. Brut had has taken their jealousy to the next level with a new online game called 'Brut Slap' that lets you slap and Old Spice guy look-a-like, under the pretext that "some men need to be slapped."

The success of the Old Spice ‘Man Your Man Could Smell Like’ campaign was bound to make other manly deodorant brands a little jealous. Brut had has taken their jealousy to the next level with a new online game called ‘Brut Slap’ that lets you slap and Old Spice guy look-a-like, under the pretext that “some men need to be slapped.”

At BrutSlap.com you can slap a couple of different men. One is called the “Man in a Towel”. Although this man isn’t Isaiah Mustafa, it is clear from the stuffed white horse he is holding, his chiseled abs, and the candlestick in the background, taken straight out of the proposal video from the Old Spice response campaign, who this “Man in a Towel” is meant to be. You also have the option to slap him with a bottle of Brut, a container of AllSpice (All what?), or a ship in a bottle (have you seen the Old Spice logo?). Not suspicious at all, right?

It should be noted that the Old Spice guy is not the only public figure that Brut picks on in their campaign. You can also slap “The Playa” (who looks suspiciously like Tiger Woods) with a bottle of Brut, a pair of panties or a tiger’s paw.

Apparently Brut also has a problem with mimes, and possibly French people as well, as you can also slap “A Mime” when you play Brut Slap online. Slap a Mime with a bottle of Brut, a baguette, or a bouquet.

If you ask me, I think this whole campaign is a little brutish (yes! Pun intended!). And they aren’t stopping there. Brut wants you to decide who gets to get slapped next – a Trekkie or a “Full On” Hippie AKA The Double Rainbow Guy. You can also use the Brut Slap Symphonic Slapplication to make music out of not-so-macho men slapping themselves.

What’s your take on the Brut campaign? Do you think they go too far with their treatment of Old Spice, Tiger, Mimes, Trekkies and Hippies, or will it be the next best thing in men’s grooming products?