Media Falls for Daily Mail Bruce Willis-iTunes Story

What’s more embarrassing? The Daily Mail cranking out a crazy September 2 item about Bruce Willis’ Rumer-ed plans to sue Apple for the right to bequeath his iTunes collection, or legitimate press picking up the item on a slow Labor Day news weekend?

FishbowlLA is going to vote for the latter. Among those duped and now apologizing, sort of, is techcrunch.com:

Update: Like many of our peers, we also fell for this good old British tabloid rumor at first.

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