Bruce Nussbaum Says 'We Don't Know !#@*!'

Bruce Nussbaum offers up a whole slew of talk over at his BusinessWeek blog, giving the entire transcript of a speech he gave this week for Innovation Night at the Royal College of Art. The subject of the speech is about ignorant designers and ignorant CEOs (neither of whom are described as sucking). Well, yeah, that sounds a lot more harsh than it is, but he talks a lot about what’s getting lost in the shuffle, both at the top with executives not really understanding the importance of design and embracing changing marketplace, as well as with designers thinking about the same thing.