Brooklyn Nets' Digital Presence Has Skyrocketed

Digital chief Jayne Bussman-Wise explains how

Specs

Who Jayne Bussman-Wise

Age 31

New gig Digital director, Brooklyn Nets and Barclays Center

Old gig Manager, marketing and digital programs, New York Rangers

How large is your social fan base?

We’re almost to 900,000 on Facebook. When we came over from New Jersey it was under 170,000, so the growth we’ve seen from New Jersey to Brooklyn in a year is just incredible.

What platform is most effective in communicating with your fans?

Facebook reaches the most people for us, but Twitter is also so important because it’s real time and where news is breaking.

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