British Open Boosts PGA.com

PGAcomBritishOpen.jpgThe 59-year-old Tom Watson may have fallen just short in his bid for a huge upset victory at the 138th Open Championship, but PGA.com posted increases of 44% in page views and 48% in daily unique visitors compared with last year’s British Open.

Totals for PGA.com’s four-day coverage of the tournament were 85 million page views and 624,000 daily unique visitors. And second-round coverage Friday set single-day British Open records for daily unique visitors with 893,500 and page views with 32 million.

PGA.com also reported that the 594,000 live streams it served represented an 80% increase over the 2008 tournament.