Brian Williams' Trust Ratings Drop Faster Than Anyone Since Tiger Woods
The most trusted American is
It’s hardly a secret that Brian Williams and NBC are in trouble — more than 46 percent of voters in our joint TVNewser poll last week said “his career is over.”
Today, headlines in The New York Times and PR Week noted that Williams had lost his “lofty spot on a trustworthiness scale.” We wanted to know more, so we spoke to Matt Delzell, managing director of the talent practice at The Marketing Arm, the company behind the research.
A curious fact: the name atop the newly updated “Celebrity DBI” list is none other than Tom Hanks.
Some other findings:
- Brian Williams went from #23 to #835 on the list of most trusted Americans
- He was the list’s top newsman; that spot is now occupied by Robin Roberts
- On the influencer scale, Williams went from #57 to #397, tied with Giselle Bundchen and former Colts coach Tony Dungy
- In terms of general “appeal,” Williams fell more than 1,200 spots; his...
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