Anyone who’s hung out on the internet lately won’t be surprised that digital video has become the bedrock of modern media companies. Content creators, distributors and platforms are thriving in this space, and tech companies have upped the ante by investing in premium original programming as they look to compete with TV and streaming players. Brands and marketers are similarly flocking to video.
In fact, video was the fastest-growing ad format in the second quarter of 2017, with spending up 142 percent from the first quarter, according to Smaato.
Whether
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