Break Media Set to Launch MadeMan.com
Break Media is expanding its portfolio of young male-aimed properties with the launch of MadeMan.com, a new Web site debuting on June 22.
Staffed by several Maxim, Stuff, and Spike.com veterans, the new service-oriented site will offer guy-appropriate information on gadgets, gear, fashion, night clubs, sports and more.
According to officials the site will be aimed at a more upscale audience than the company’s core site Break.com, which frequently features sophomoric videos along the lines of last week’s “Hot Babes Test Bras on a Roller Coaster.”
“MadeMan.com
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in