@BravoTV Provides Twitter Environment for Bravo Fans

Bravo rolled out a browser-based tool for fans of its series who use Twitter, @BravoTV, and the cable network worked in collaboration with Twitter executives on the project, paidContent reported.

@BravoTV features talk bubble icons that vary in size and color depending on how active Twitter conversation is about that show or trending topic, according to paidContent, and fans can choose a separate environment for each Bravo series.

The dashboard also features Tweet Battle, in which users take sides on opposite ends of Twitter debates, and Just Saying, customized hashtags to prompt conversation.

Bravo Media senior vice president of digital Lisa Hsia told paidContent, “In the history of how social media has incorporated advertising, it’s usually just a banner and button situation. We wanted to get advertising more integrated.”