Bravo Was One of the First Brands to Use Instagram’s New Countdown Sticker

The cable network promoted Vanderpump Rules, Dirty John

Instagram users can now add an interactive countdown sticker to their Stories to help track how much time is left until events like vacations.

The countdown sticker is available via the sticker tray in the application’s Stories camera, and customization options include name, date/time and color.

Followers who click the arrow in the corner of countdown stickers can opt to receive reminders about the countdown or share the sticker to their own Stories (if the original poster has allowed this).

Those who post countdown stickers will receive notifications in their Instagram Direct messages whenever someone shares their countdown stickers, the same way they would if another user @mentioned them in their Story.

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