Bravo Launches Project Runway Mobile Fan Club

projectrunway.jpgProject Runway fans can get even closer to their favorite show as Bravo launches their first-ever mobile fan club, sponsored by L’Oréal Paris. Bravo has partnered with Socialight, a location-based social platform that lets people “create, share, and discover virtual sticky notes tied to real-world places.”

On the web, fans can currently view an interactive New York map with notes detailing the actual places where challenges and highlights occurred in past seasons of Project Runway including Parsons the New School for Design, Mood Fabrics, Bryant Park and Michael Kors’ studio. But on cell phones, members of the Project Runway Mobile Fan Club will also gain access to the following, according to the release:

– Behind-the-scenes video from the designers timed to specific actions in the show
– Video fashion tips from the judges and designers
– Project Runway Guide to NY – interactive searchable map with recommendations from designers and judges, available on mobile and web
– Tune-in reminders
– Runway IQ questions testing their knowledge about the episode, with correct answer unlocking bonus content
– Ability to send questions to designers
– Exclusive promotional wallpaper of the designers

To visit the site, head to m.socialight.com on your cell phone. Then click “Project Runway Guide to New York” under “Featured Channels.”

Bravo Launches First-Ever Mobile Fan Club, Sponsored by L’Oréal Paris