Brandweek Retools Website, Picks 'Superbrands'

When embarking on a rebrand of a site about branding, things can get confusing, but Brandweek has completed the task, today launching its expanded website (on the heels of relaunched versions of Adweek.com and Mediaweek.com). Why redesign now? “To more efficiently enhance the capability of our web-based platforms to connect with and facilitate interaction with our core audiences,” of course, or such were the buzzphrases (what? no synergies?) assembled by Brandweek publisher Tom Woerner in