If you watched the Super Bowl in 2016, you might recall the Amazon commercial depicting a party hosted by Alec Baldwin, who wowed guests by ordering a then-obscure cylinder-shaped object to help him create a festive ambiance. “Alexa, turn on the music,” he commanded. With that, voice emerged as an exciting new user interface, rife with potential for brands to engage consumers.
Today, nearly three years later, Alexa is practically synonymous with voice commands, sort of how Google is synonymous with search.
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