Brands Sitting on Secret Army of Marketers

LinkedIn's new content score shows workers are key to success

Every brand and organization is sitting on a secret social media weapon—employees. New ad technology and software helps plug these workers into marketing strategies, according to ad industry experts.

Companies from social networks like LinkedIn to social software firms like Percolate have developed tools that harness these social media worker armies behind most brands.

This week, LinkedIn, the professional social network, introduced a new metric that scores how well content performs on the site—the Content Marketing Score.

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