Brands Rush to Sign the Latest Social Media Stars as Ambassadors

Hundreds of young people with a bit of time on their hands are now moving to turn their mastery of social media into legitimate careers with backing from big brands–and The New York Times is ON IT.

A couple of stories this weekend highlighted the ways in which these social artisans have begun turning their Vines and YouTubes into cold, hard cash–while helping some businesses stay relevant with core demos in the process.

First came this “so you think you can Vine” report on startup event planning agencies turning young “stars” into concert draws.