Brands Liberally Using The Term 'Bae' To Be Down With The Young People

Words tend to go in and out of fashion like anything else. What was once “groovy” became “cool” or “dope” or “phat.” These days, these verbal trends spread digitally on social media. So adults and brands have a chance to see a word pop up and gain prominence among the youths.

Unfortunately, instead of leaving it at that, adults who have technically aged out of these sorts of things try to use the slang themselves.