Brands on Instagram Can Now Promote Posts With Multiple Photos, Videos

A promote button will appear beneath the content

Businesses on Instagram can now promote their organic carousel posts Instagram
Headshot of David Cohen

Business accounts on Instagram (as well as regular users) have had the ability to include up to 10 photos and videos in a single post since February, and now, businesses can promote those posts.

Brands on Instagram can promote these organic carousel posts directly via their smartphones, as a promote button will appear beneath the content.

Clicking that button gives brands the option to aim for more profile or website visits, or to reach users located near a specific address.

Instagram provided examples of ways that small businesses have been taking advantage of the ability to include multiple photos and videos in single posts:

Showcasing collections of products:

Combining lifestyle and product shots:

Mixing media formats:

Going behind the scenes:

Highlighting multiple angles and uses of the same product: David Cohen is editor of Adweek's Social Pro Daily.