How Brands Spooked Instagram On Halloween

Several brands marked Halloween Thursday with holiday-related photos and videos on Instagram, including the image to the left of a dark, shadowy BMW, and the photo atop the post from State Bicycle Co. of a witch riding one of its bikes into the night.

Several brands marked Halloween Thursday with holiday-related photos and videos on Instagram, including the image on our homepage of a dark, shadowy BMW, and the photo above from State Bicycle Co. of a witch riding one of its bikes into the night.

Other brands’ Halloween posts highlighted by Instagram included:

  • GE posted a video of its 3-D printer, “Makerbot Replicator 2,” creating a carved pumpkin.
  • Gatorade posted a video of athletes’ faces with dark backgrounds and the caption, “Be Their Worst Nightmare.”
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