Brands posted a little bit less Easter-related content in 2018 compared with the previous year, but Facebook was still the social network of choice for those posts, with 66 percent of them published to its platform, according to social marketing firm Unmetric.
According to Unmetric, brands averaged 5.32 Easter-related posts on Facebook last year, and 12 percent of those posts were promoted.
Unmetric CEO Lux Narayan said, “There was a small dip in the volume of posts across all social networks from 2018 to 2017, probably because more brands continue to flock to Instagram since posts tend to receive higher engagement there.
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