Brands Can Use Images in Facebook Comments, Too
Should change 'engagement' on social site
Facebook created buzz earlier today when it was revealed that it's rolling out the ability for consumers to insert images into comment threads. In a nod to sites like Tumblr and Pinterest, it's likely going to make Facebook a lot more visual for its audience.
What's more, brands will be able to respond to consumers' Facebook comments with images of their own, per a source close to the situation.
It could make CRM and/or business-to-consumer engagement more "fun" on the social site, allowing companies to show more personality.
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