Brands Can Now Pay to Trend on Reddit

Advertisers get prime placement on the Popular feed and search tab

The “front page of the internet” is about to get a little more corporate.

On Monday, Reddit introduced its latest ad product, called Trending Takeovers, where brands can buy 24 hours of prominent placement on the social platform’s Popular feed and within its search tab. According to Reddit, these are opportunities for brands to align with existing conversations or drive new discussions on the platform.

“With millions of searches taking place every day and over one-third of users coming to Reddit’s Popular feed daily, brands can now be part of where cultural trends are born online—Reddit,” said Shariq Rizvi, vp of ad products and engineering at Reddit, in a statement.

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